Wednesday 5 September 2012

Target Audience

My target audience is focus on the young generation of teenagers of age 17 (Form 5) which is the year of the hardest challenge in their academic lives they had to face SPM. Even though the time is tight, but in a sense the moment still not yet come so they are not as tense as I thought.

Survey with Target Audience

Since my target audience is secondary high schoolers, I went back to my hometown and interview some former schoolmates that still in school.

My questions are

What do you think of your peers in high school?
        -Lazy and forgetful
        -Brainers and brain talks
        -Bully and taunting
        -Honest and hardworking

State the priority of your daily routine of school days focus. From 1 (utmost) to 4 (less concern).
        -My homework
        -My academic understanding
        -My Facebook
        -My attendance

With which tools are the ideal choice for portfolio making?
         -My hands and pencils
         -My keyboard and Microsoft Words
         -My scissors and cutout fonts
         -My brain and ideas

Result

Lee Win Son            5 Kancil
What do you think of your peers in high school?
        Lazy and forgetful
        Brainers and brain talks
        Bully and taunting
        Honest and hardworking

State the priority of your daily routine of school days focus. From 1 (utmost) to 4 (less concern).
        3 My homework
        4 My academic understanding
        1 My Facebook
        2 My attendance

With which tools are the ideal choice for portfolio making?
         My hands and pencils
         My keyboard and Microsoft Words
         My scissors and cutout fonts
         My brain and ideas

Muhammad Hakim b Muhammad Halim       5 Kenari
What do you think of your peers in high school?
       Lazy and forgetful
       Brainers and brain talks
       Bully and taunting
       Honest and hardworking

State the priority of your daily routine of school days focus. From 1 (utmost) to 4 (less concern).
       2 My homework
       4 My academic understanding
       1 My Facebook
       3 My attendance

With which tools are the ideal choice for portfolio making?
        My hands and pencils
        My keyboard and Microsoft Words
        My scissors and cutout fonts
        My brain and ideas

Saw Ran Sing            5 Bestari
What do you think of your peers in high school?
       Lazy and forgetful
       Brainers and brain talks
       Bully and taunting
       Honest and hardworking

State the priority of your daily routine of school days focus. From 1 (utmost) to 4 (less concern).
       3 My homework
       1 My academic understanding
       2 My Facebook
       4 My attendance

With which tools are the ideal choice for portfolio making?
        My hands and pencils
        My keyboard and Microsoft Words
        My scissors and cutout fonts
        My brain and ideas

Xu Wan Pei                 5 Bestari
What do you think of your peers in high school?
       Lazy and forgetful
       Brainers and brain talks
       Bully and taunting
       Honest and hardworking

State the priority of your daily routine of school days focus. From 1 (utmost) to 4 (less concern).
       2 My homework
       4 My academic understanding
       1 My Facebook
       3 My attendance

With which tools are the ideal choice for portfolio making?
       My hands and pencils
       My keyboard and Microsoft Words
       My scissors and cutout fonts
       My brain and ideas

Rajashudan A/L Rajendran        5 Bestari
What do you think of your peers in high school?
       Lazy and forgetful
       Brainers and brain talks
       Bully and taunting
       Honest and hardworking

State the priority of your daily routine of school days focus. From 1 (utmost) to 4 (less concern).
       1 My homework
       4 My academic understanding
       2 My Facebook
       3 My attendance

With which tools are the ideal choice for portfolio making?
       My hands and pencils
       My keyboard and Microsoft Words
       My scissors and cutout fonts
       My brain and ideas

From 5 interviews, most of them thought their peers as students want works to be done but not with good planning and most of them really into Facebook and attendance than other beneficial (boring) routine. Really, Microsoft Words are a trademark in written project, assignments and portfolio, folios for its convenience yet tidy and clean settings and layout.        

Persona

After some interview from some former schoolmates, I made a persona based on the information obtained:


Name       Wee Tze Teng
Age          17
School      SMK Pekan Baru
Class        5 Kenari (science streamed)
Hobby      Net-surfing
Habbit      Disorganised and lack of grip in his own predicament

Current dilemma
With SPM at the not-too distant horizon yet still got assignments (we called it folios at that time) in History and Moral Studies, the biggest headache and distraction.

Personality 
A quite serious student if not of his clumsiness in handling crisis and his academic management. You can say he is sort of the late night oil burner like the rest of his generation.

Concept Board


Tuesday 4 September 2012

Finalised Rendering of the Project


Project 1 Time & Space

Artist Statement


In this project, I decided to shoot a video depicted a bad day for a student when he got up late, rush to school only to find out it is holiday then finally his PC broken down taking his works along. I would like to show how a man being at the wrong place and wrong time can affect his daily routine and thus his mental state.

The whole process was recorded by Canon 500D with camera applications. Then the video is editted in Adobe After Effects CS4. The audio was extracted from various artists from free music websites like Youtube and Last.FM like classic Schumann Lotus Flower and Boots Randolph Yakety Sax. The sound effect is downloaded from Soundbible. The editting of audio is done by Adobe Soundbooth CS4, the rest of the combination of audio and video and rendering is based on After Effects.